This brand 'Zelen' is made for the Brand strategy class at VFS.
The skincare brand 'Zelen' is created to help users to find environment-friendly cosmetic items.
Mission: Create a brand concept and a pop-up store for promotion
Tasks: Brand strategy, Big idea, Logo design, pop-up store
Branding design | School Project | 2021.03~04 (6 weeks)
Natural Skincare 'Zelen'
Our brand 'Zelen' is a multinational retailer of personal care and skincare products. We help people find their own nature and color instead of following others' standards of beauty.
We also care environment and healthy communities to use natural resources, a nontoxic product.
*Resource: Pexels, Video Pexels
Authenticity, Diversity, Eco-friendly
Occupation: Digital Marketer
“I am different. I don’t like to be normal.
Makeup is one of the best ways to express my personality. I am both environmentally conscious and have sensitive skin. I am looking for sustainable and organic eco-friendly products.”
Occupation: Customer Service Manager
“Since pandemic happened, I'm losing my interest in wearing makeup. I'm more focusing on self-care beauty. I want to find skincare products best suited for my skin.”