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This brand 'Zelen' is made for the Brand strategy class at VFS.

The skincare brand 'Zelen' is created to help users to find environment-friendly cosmetic items.


Mission: Create a brand concept and a pop-up store for promotion 

Tasks: Brand strategy, Big idea, Logo design, pop-up store

Branding design | School Project | 2021.03~04 (6 weeks)

Natural Skincare 'Zelen'

Brand Concept

Our brand 'Zelen' is a multinational retailer of personal care and skincare products. We help people find their own nature and color instead of following others' standards of beauty.

We also care environment and healthy communities to use natural resources, a nontoxic product.

*Resource: Pexels, Video Pexels

Tool used
Our Value

Authenticity, Diversity, Eco-friendly

Primary Persona

Name: Naomi

Age: 28

Gender: Female

Occupation: Digital Marketer


“I am different. I don’t like to be normal.

Makeup is one of the best ways to express my personality. I am both environmentally conscious and have sensitive skin. I am looking for sustainable and organic eco-friendly products.”

Logo Sketch 
Secondary Persona

Name: Kayla

Age: 35

Gender: Female

Occupation: Customer Service Manager


“Since pandemic happened, I'm losing my interest in wearing makeup. I'm more focusing on self-care beauty. I want to find skincare products best suited for my skin.”

© 2022 by Lea Kwon.