This brand 'Zelen' is made for the Brand strategy class at VFS.
The skincare brand 'Zelen' is created to help users to find environment-friendly cosmetic items.
Mission: Create a brand concept and a pop-up store for promotion
Tasks: Brand strategy, Big idea, Logo design, pop-up store
Branding design | School Project | 2021.03~04 (6 weeks)
Natural Skincare 'Zelen'
Brand Concept
Our brand 'Zelen' is a multinational retailer of personal care and skincare products. We help people find their own nature and color instead of following others' standards of beauty.
We also care environment and healthy communities to use natural resources, a nontoxic product.
*Resource: Pexels, Video Pexels
Tool used
Our Value
Authenticity, Diversity, Eco-friendly
Primary Persona
Name: Naomi
Age: 28
Gender: Female
Occupation: Digital Marketer
“I am different. I don’t like to be normal.
Makeup is one of the best ways to express my personality. I am both environmentally conscious and have sensitive skin. I am looking for sustainable and organic eco-friendly products.”
Moodbord
Logo Sketch
Secondary Persona
Name: Kayla
Age: 35
Gender: Female
Occupation: Customer Service Manager
“Since pandemic happened, I'm losing my interest in wearing makeup. I'm more focusing on self-care beauty. I want to find skincare products best suited for my skin.”
